Pricing Your Home Properly Is Crucial For Your Sale Pricing Your Home Properly Is Crucial For Your Sale

0 comments / Posted on by Steven Rivera

Pricing Your Home Properly Is Crucial For Your Sale

As investors, we put in multiple offers almost every day. Even if the price is too high we will still put in an offer less than asking, sometimes even $100,000 less. It is not an insult to do this, it is just what we feel the property is valued at and if the deal doesn’t work out there are no hard feelings and we move on to the next one. Negotiation is a very powerful tool, if not the most powerful in real estate.

What we have learned is that your typical home buyer does not have the same mindset when it comes to buying a home. If they feel the home is priced too high, more times than not they just get scared away. They may love the home, but they just do not realize that there is a chance to negotiate or they just do not know how to go about it. Whatever the reason, there is a solution.

That solution is pricing your home right. If your home is priced right then they will not think that it is too expensive and will put in an offer close to or at asking. You may even get lucky enough to have two or more interested buyers, which may start a bidding war.

Be confident in your price.

Take your time. Do your research. Analyze your comps in detail. If you spend your time on pricing it right now, it will save you ample time and money in the end. If you do find yourself with a buyer that submits an extremely low offer, do not stress it. Most of the time the initial offer is a confidence test, so you must be sure to stay true to your gut. We have had multiple experiences where this has happened to us. We've had homes in the past with offers more than $60,000 below asking price. With the help of our strong sales and negotiation skills, offers have increased by more than $40,000 within days. Strong confidence and sales and negotiation skills can and will lead to tens of thousands of dollars on a single transaction in this business. Many people sell themselves short in fear that they won't find another buyer. This is not a smart decision. As long as your home is priced correctly then you will find that buyer that will call that house their home.

Make sure that you have a good real estate agent on your team who can help you pinpoint the perfect price for your home. 

As investors, we put in multiple offers almost every day. Even if the price is too high we will still put in an offer less than asking, sometimes even $100,000 less. It is not an insult to do this, it is just what we feel the property is valued at and if the deal doesn’t work out there are no hard feelings and we move on to the next one. Negotiation is a very powerful tool, if not the most powerful in real estate.

What we have learned is that your typical home buyer does not have the same mindset when it comes to buying a home. If they feel the home is priced too high, more times than not they just get scared away. They may love the home, but they just do not realize that there is a chance to negotiate or they just do not know how to go about it. Whatever the reason, there is a solution.

That solution is pricing your home right. If your home is priced right then they will not think that it is too expensive and will put in an offer close to or at asking. You may even get lucky enough to have two or more interested buyers, which may start a bidding war.

Be confident in your price.

Take your time. Do your research. Analyze your comps in detail. If you spend your time on pricing it right now, it will save you ample time and money in the end. If you do find yourself with a buyer that submits an extremely low offer, do not stress it. Most of the time the initial offer is a confidence test, so you must be sure to stay true to your gut. We have had multiple experiences where this has happened to us. We've had homes in the past with offers more than $60,000 below asking price. With the help of our strong sales and negotiation skills, offers have increased by more than $40,000 within days. Strong confidence and sales and negotiation skills can and will lead to tens of thousands of dollars on a single transaction in this business. Many people sell themselves short in fear that they won't find another buyer. This is not a smart decision. As long as your home is priced correctly then you will find that buyer that will call that house their home.

Make sure that you have a good real estate agent on your team who can help you pinpoint the perfect price for your home. 

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