• Branding Your Real Estate Investing Business Branding Your Real Estate Investing Business

    2 comments / Posted on by Steven Rivera

    Branding Your Real Estate Investing Business

    As you probably know already, real estate is not just the housing business, you are in the business of people. Since you are dealing with tons of people you want to create an image for your company. This image is your brand. A brand is a name, symbol, or design that differentiates you from your competition. It creates a clear idea of what your business is all about and why people should choose you over your competition.

    Without a brand, you just blend in with the rest. Without a brand, you are just another one in the bunch. People have nothing to decipher why you are different than anyone else. Once you establish your brand, people will know what you are all about and you can start attracting and holding onto your particular audience. 

     

    Logo

    Your logo is any image that represents your business. It can be whatever you want it to be as long as it represents your business. This establishes a physical image that people can relate to your brand. You want people to be able to see your logo and know exactly who it is for. 

     

    Website

    Your website is your virtual storefront. In this business it is usually not cost effective to have a physical store. Because of this you MUST have a website. Your website will be a place where anyone can find you on the internet and see what you do. Your website must coincide with your brand. You should use the same color schemes on your...

    As you probably know already, real estate is not just the housing business, you are in the business of people. Since you are dealing with tons of people you want to create an image for your company. This image is your brand. A brand is a name, symbol, or design that differentiates you from your competition. It creates a clear idea of what your business is all about and why people should choose you over your competition.

    Without a brand, you just blend in with the rest. Without a brand, you are just another one in the bunch. People have nothing to decipher why you are different than anyone else. Once you establish your brand, people will know what you are all about and you can start attracting and holding onto your particular audience. 

     

    Logo

    Your logo is any image that represents your business. It can be whatever you want it to be as long as it represents your business. This establishes a physical image that people can relate to your brand. You want people to be able to see your logo and know exactly who it is for. 

     

    Website

    Your website is your virtual storefront. In this business it is usually not cost effective to have a physical store. Because of this you MUST have a website. Your website will be a place where anyone can find you on the internet and see what you do. Your website must coincide with your brand. You should use the same color schemes on your...

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