• Real Estate Lead Generation 101 Real Estate Lead Generation 101

    2 comments / Posted on by Steven Rivera

    Real Estate Lead Generation 101

    hat are the best real estate lead generation options today?

    Where and how can real estate agents, investors and other related industry professionals generate more leads for buying, selling and renting properties? What are some of the little known benefits, and pitfalls of common real estate lead generation channels today?

    Here are 12 ways for real estate investors and Realtors to bring in more leads:

    Direct Mail

    Some popular real estate gurus have said that direct mail is the fastest and easiest way to generate new leads. It can still be very effective. In fact, as others have turned to online marketing, direct mail may have become even more effective and profitable. However, direct mail success does rely on volume and testing to hone messaging and delivery.

    Cold Calling

    Cold calling on a large scale, such as using call centers, might face many challenges with regulations today, but it has still been proven to generate an effective hourly income of hundreds of dollars for Realtors. Simply picking up the phone can be one of the fastest ways to generate real estate business. It is also one of the lowest cost ways to generate leads, and can help professionals stay on top of their sales game.

    Door Knocking

    Many fantastic real estate deals and listings can be uncovered by simply driving neighborhoods and knocking on doors. There are obvious obstacles in doing this, but when it comes to getting the jump on competitors, it can be hard to beat.

    Email Marketing

    Google may have...

    hat are the best real estate lead generation options today?

    Where and how can real estate agents, investors and other related industry professionals generate more leads for buying, selling and renting properties? What are some of the little known benefits, and pitfalls of common real estate lead generation channels today?

    Here are 12 ways for real estate investors and Realtors to bring in more leads:

    Direct Mail

    Some popular real estate gurus have said that direct mail is the fastest and easiest way to generate new leads. It can still be very effective. In fact, as others have turned to online marketing, direct mail may have become even more effective and profitable. However, direct mail success does rely on volume and testing to hone messaging and delivery.

    Cold Calling

    Cold calling on a large scale, such as using call centers, might face many challenges with regulations today, but it has still been proven to generate an effective hourly income of hundreds of dollars for Realtors. Simply picking up the phone can be one of the fastest ways to generate real estate business. It is also one of the lowest cost ways to generate leads, and can help professionals stay on top of their sales game.

    Door Knocking

    Many fantastic real estate deals and listings can be uncovered by simply driving neighborhoods and knocking on doors. There are obvious obstacles in doing this, but when it comes to getting the jump on competitors, it can be hard to beat.

    Email Marketing

    Google may have...

    Read more

  • Technology vs. People Skills: Which Real Estate Strategies Will Win? Technology vs. People Skills: Which Real Estate Strategies Will Win?

    0 comments / Posted on by Steven Rivera

    Technology vs. People Skills: Which Real Estate Strategies Will Win?

    The real estate industry caters to independent strategies. For every investor, there is another way to go about conducting business. Some may prefer to utilize the convenience of technology while others want to maintain personal relationships. However, for one reason or another, there remains a void between these two independent strategies. Smart investors will figure out how to incorporate technology into their business while simultaneously maintaining the personal relationships that they have worked so hard to create. Others will need to learn this before it is too late. Using the latest technology, in association with establishing lasting relationships, can go a long way in making a business successful.

    Programmers, and the venture capitalists backing them, certainly want the real estate industry to be run through advancements in technology. At the same time, a number of the leading industry minds, and young entrepreneurs are dismissing technology as just another tool. So which real estate strategies will prevail over the next decade? The early adopters riding the next wave of technology? Or those taking customer relationships seriously? Perhaps both?

    #NewRealEstateTechnology

    Tech is invading real estate, and fast. The following advancements in technology have already been...

    The real estate industry caters to independent strategies. For every investor, there is another way to go about conducting business. Some may prefer to utilize the convenience of technology while others want to maintain personal relationships. However, for one reason or another, there remains a void between these two independent strategies. Smart investors will figure out how to incorporate technology into their business while simultaneously maintaining the personal relationships that they have worked so hard to create. Others will need to learn this before it is too late. Using the latest technology, in association with establishing lasting relationships, can go a long way in making a business successful.

    Programmers, and the venture capitalists backing them, certainly want the real estate industry to be run through advancements in technology. At the same time, a number of the leading industry minds, and young entrepreneurs are dismissing technology as just another tool. So which real estate strategies will prevail over the next decade? The early adopters riding the next wave of technology? Or those taking customer relationships seriously? Perhaps both?

    #NewRealEstateTechnology

    Tech is invading real estate, and fast. The following advancements in technology have already been...

    Read more

  • Real Estate Investing As A Business Real Estate Investing As A Business

    0 comments / Posted on by Steven Rivera

    Real Estate Investing As A Business

    “Investment is most intelligent when most business like” – Warren Buffett

    If investing is better when conducted most business like, does it mean that more real estate investors ought to be investing in a more businesslike fashion? Should every real estate investor be investing as a business? What does that really mean? What does it look like? Does that limit the types of properties and strategies that can be applied? Where can help and support be found for building a more businesslike property portfolio?

    What does Real Estate Investing as a Business Mean?

    “Businesslike” investing suggests a less emotional, better organized, well thought out approach to real estate. Definitions of ‘business’ can range from describing a profession, to commerce and trade, to an actual company. All of these definitions likely influence Warren Buffett’s decision to be more businesslike in investing. It has certainly worked for him, and for his own prized real estate investments, and real estate companies. It could mean running a real estate company of some type, owning an investment (which is distinctly different from managing one), or just being more businesslike in every day investment and real estate decisions.

    Why Should Investors Approach REI as a Business?

    There are many practical benefits of taking a business approach to real estate including:

    • Scalability
    • Better true investment decisions
    • More profitable investment moves
    • Efficiency in organization
    • Separating personal from investment finances, assets, and income
    • Building substantial additional value within a business entity
    • Tax reduction
    • More free time

    What does Building...

    “Investment is most intelligent when most business like” – Warren Buffett

    If investing is better when conducted most business like, does it mean that more real estate investors ought to be investing in a more businesslike fashion? Should every real estate investor be investing as a business? What does that really mean? What does it look like? Does that limit the types of properties and strategies that can be applied? Where can help and support be found for building a more businesslike property portfolio?

    What does Real Estate Investing as a Business Mean?

    “Businesslike” investing suggests a less emotional, better organized, well thought out approach to real estate. Definitions of ‘business’ can range from describing a profession, to commerce and trade, to an actual company. All of these definitions likely influence Warren Buffett’s decision to be more businesslike in investing. It has certainly worked for him, and for his own prized real estate investments, and real estate companies. It could mean running a real estate company of some type, owning an investment (which is distinctly different from managing one), or just being more businesslike in every day investment and real estate decisions.

    Why Should Investors Approach REI as a Business?

    There are many practical benefits of taking a business approach to real estate including:

    • Scalability
    • Better true investment decisions
    • More profitable investment moves
    • Efficiency in organization
    • Separating personal from investment finances, assets, and income
    • Building substantial additional value within a business entity
    • Tax reduction
    • More free time

    What does Building...

    Read more